Following the iPhone X launch with what was, at the time, the controversial display notch, it seems like almost every day we're seeing news of either a rumoured and leaked, or freshly launched Android handset with a notch in the display as well.

There seems to be a lot of commotion around this subject; virtually all the coverage I've seen of new devices with notched displays seems to come with some sideways jab about "copycat" antics and references to the iPhone X. Frankly, I think this is an absurd double-standard. So if Apple iPhone's adopt dual-sensor cameras and 18:9 OLED displays (after Android devices) this is just following a "trend", but if Android phones start using display notches this is a "copycat"?

It's just a nonsense. With current technology levels, there's really only a limited number of things smartphone makers can do to give users more screen real estate - which is why the arrival of folding OLEDs is going to be so important.

On top of that, a lot of the derisory analysis seems to be on the basis of the "notch" being a short-lived trend; there's already plenty of coverage on the rumours and leaks that the next iPhone will not have a notch at all - it's thought Apple will have reduced the size of the components housed in the notch (camera and sensors) sufficiently to remove its necessity.

But again, so what? A lot of smartphone tech is iterative and short-lived as technology levels slowly upgrade, case in point the semiconductor technology used in CPUs.

Should you care about the notch? Should you care if lots of smartphone makers are using them? I'd argue no. Personally, I don't care about the notch, and I don't think it's a copycat issue, it's just an obvious solution to the desire to expand screens. I don't care about the similarity across brands any more than I care about cars having similar headlight designs. If it gets the job done, so be it.